Wholesale Buying Math

MOQ & Landed Cost Guide

Use this buying guide to connect MOQ, reference price, packaging, sample path, shipping variables and reorder budget before requesting a wholesale quote.

Send Cost Review RFQ

Look beyond unit price Reference price is only one part of the buying decision. Packaging, sample path, carton mix and shipment variables also matter.

Use MOQ strategically MOQ should match the buyer channel, test goal, product line and expected reorder speed instead of simply chasing the lowest quantity.

Protect reorder budget Leave room to repeat fast colors, improve packaging and adjust SKU mix after receiving real sales feedback.

Reference product price Catalogue prices are reference points. Final quote depends on material, quantity, color mix, packaging and destination.

MOQ and carton mix A higher quantity can support better carton allocation, while small test orders need careful SKU and color selection.

Packaging and labels Boxes, satin bags, care cards, barcode labels and carton marks can change unit cost and order-preparation time.

Sample path Sample-first buyers should separate sample cost, sample shipping and sample approval timing from bulk-order confirmation.

Shipping variables Carton size, weight, destination, shipping term and forwarder method affect landed-cost estimates.

Reorder budget Reserve budget for fast colors, replacement packs, improved packaging and post-launch replenishment.

MOQ and cost focus by product line

Product line	MOQ driver	Buyer note
Human Hair Lace Wigs	MOQ often depends on material grade, lace area, density and length mix.	Review higher-ticket margin, sample quality and packaging approval carefully.
Synthetic Fashion Wigs	MOQ often depends on color mix, cap style, fiber choice and seasonal SKU testing.	Use compact test assortments before expanding trend colors.
Braiding Hair & Crochet	MOQ often depends on pack count, color ratio, carton quantity and label requirements.	Carton-level details matter because high-volume lines move through warehouse and shelf systems quickly.
Extensions & Wefts	MOQ often depends on texture, length set, bundle weight and salon packaging.	Compare service package value, not only individual bundle price.
Men Hairpieces	MOQ often depends on base type, hair color, density, size and service packaging.	Review consultation samples, reorder codes and discreet packaging for service channels.

Buying Stage

Match quantity to the purpose of the order

Different stages need different quantity logic. A sample order, market test, shelf launch and reorder program should not be handled the same way.

Sample review Confirm texture, density, construction, color and packaging direction before a larger commitment.

Market test Use a tighter SKU list and clear sales-channel goal to avoid spreading budget across too many colors.

Shelf launch Build a balanced mix with hero SKUs, replenishment colors and clear packaging labels.

Reorder program Increase quantity around proven colors, repeat SKUs, carton marks and faster-moving product lines.

RFQ Cost Inputs

Information that makes a quote more useful

Send these inputs when possible. Final pricing, shipping discussion and order feasibility are confirmed after product, quantity and destination details are reviewed.

Target retail price or wholesale resale price
Expected order quantity and reorder timing
SKU shortlist, color ratio and length mix
Reference price and acceptable target range
Packaging, barcode, label or carton-mark needs
Sample-first or bulk-quote-first preference
Destination country and preferred shipping discussion
Buyer-side duties, taxes and local fees to confirm with forwarder or advisor

Margin Notes

Keep the calculation realistic

This page is for quotation review only. Buyer-side landed cost, duties, taxes, marketplace fees and local delivery should be confirmed with the buyer's own forwarder or advisor.

Do not compare unit price alone Packaging, shipping, sample cost, local fees and unsold color risk can change the real buying decision.

Separate test budget from reorder budget A first test order should prove product-market fit; a reorder should focus on faster colors and clearer carton details.

Use target price as a range A realistic range gives room to adjust material grade, packaging, quantity and color mix during quotation.

Confirm local costs separately Import duties, taxes, marketplace fees, payment fees and local delivery costs should be checked by the buyer or their forwarder.

Target Price RFQ

Share your target price range before narrowing the SKU list

Include buyer channel, SKU shortlist, expected quantity, target retail price, packaging needs, sample preference, destination country and reorder goal.

Send MOQ and Target Price